Late in the afternoon I’d start pestering Mom to stop working so we could start baking. And it wasn’t because I was desperate to learn the secrets of making great cookies or even that I cared about plain old baking 101 – it really had everything to do with girls. At night I’d be working at Spa, a New York City club, and let’s just say that showing up with cookies was good for my professional life and not so bad for my social life either.

My parents weren’t thrilled that I’d taken to promoting nightclubs post-college and I’m sure that getting in at 5am and waking up at 2pm didn’t give them much hope for me and my future.

But every Tuesday, Mom and I would bake cookies. We’d mix the dough, roll it into logs and cut the cookies and often we wouldn’t finish until just before I’d run to dinner or catch the subway down to the club.

The real trick was holding onto the cookies long enough to actually get into the club. If I wasn’t careful, the doormen and bouncers would finish them before I even made it up the steps. Eventually I had to resort to two separate containers, just so I’d have enough. Funny, but Mom could never quite get why everyone treated her so well whenever she’d show up.

Of course, I never forgot the cookies. But I also never forgot how happy baking the cookies with my mom made me and how happy the cookies made my friends.

Beurre & Sel is built on these memories. It is our way of keeping these wonderful memories and of creating them for you, so that you can treasure them too.

Everyone has a cookie memory. Whether it’s the warm, just baked smell wafting through Grandma’s house or the first time you used the EZ Bake oven as a kid. Beurre & Sel is our cookie memory. In part, it is my memory of growing up with my mom’s cookies – baking, tasting, experimenting and ultimately sharing them with my friends. But really it is her lifetime of baking that has created those memories for us to share.