PR and marketing have traditionally been two somewhat separate but related traditions within the business world. This is because they both have to do with relating to the public, but one is more about advertisement and appealing to the public en masse, and the other is more about having a conversation with the public; yet both are in the business of managing the company’s public image. Today, the internet has changed much about how the world of PR and marketing works, and is actually bringing the two disciplines closer together, and blurring the lines between them. In the modern social media management company, the mass appeal of marketing and the conversational element of public relations are no longer two separate things, but two aspects of one endeavor, which is relating to the public via social media. There’s a reason that marketing/PR world is going in this direction, or rather many good reasons, so here are a few of them. These are five top reasons why the new realm of social media marketing trumps all the older forms of marketing and public relations, as we have known them.
1. The Internet Is Everything
The internet has changed the face of humanity. It has changed how we live, how we find a place to eat, how we make decisions, how we find romance, how we relate to one another, how we inform ourselves about virtually any topic we can think of, how we learn, and so many more things it would be ridiculous to list them all. The internet has become the major source of information for most people, and is increasingly the public’s choice for how they find out about anything and everything, including new businesses they may potentially want to buy from.
2. Social Media is Kind of a Big Deal
If the internet has changed everything, social media is a huge portion of why that is the case. In the twenty years that the internet has revolutionized our culture and society, the past ten years in which social media has come to prominence have been responsible for a majority of that change. Social media has become the way that people tell one another about the things that interest them, and that means your business. This huge nexus of information exchange is the hub on which your business will depend for its marketing needs. Those who don’t utilize these exchanges will most likely fade into the background, and fail to succeed at marketing to the customers that will be interested in their products and services, which is a necessary ingredient for business success.
3. Social Media Has Built-in Knacks for Finding Your Niche
Social media marketing is by far the most effective form of marketing, because social media is by far a better form of information distribution than all the other older forms of media such as print, television, and radio. While the older medias are all about broadcasting on a mass scale to entire populations on a high price tag, social media has built-in mechanisms which help get information to those for whom it is relevant. The social media machine identifies the interests and tendencies of each individual, and shows them what they are likely to like, which is a totally different, and vastly superior approach.
4. Users Do Half the Work For You
As you probably know, the primary way that information gets passed along on social media is by users themselves. Although the algorithms do part of the work, users also do their part, by sharing things that are interesting to them. This has many benefits, chief among them being that people who are friends tend to have common interests. So, if one customer shares something positive about your business, then how many of their friends are also going to be interested? Odds are, a significant number. This means that your customers become a major part of your marketing strategy.
5. It’s Relatively Cheap
While managing your online presence is still going to cost you something, it’s probably not going to cost as much as it would be to run an old-fashioned marketing campaign. This is because commercials and advertisements, news appearances, and other older forms of marketing are pricey. However, managing a few social media pages and a website is relatively cheap. Sure, you’re going to need to pay someone to do it, and if you’re smart you’ll hire a social media marketing firm, but whatever you pay for that is generally not going to cost you as much as putting out commercials and advertisements would have.